SÚPER MABA
Branding, Art Direction, Web Design & Social Media
Súper Maba is a brand new supermarket concept born in La Habana, Cuba. It is mainly a digital brand and store, with a lot of potential for growth in the near future. We worked together hand-in-hand with their team to develop an attractive yet comforting branding, inspired by classic supermarkets and grocery stores. The use of color and typography was very important, as we wanted to develop something bold and fresh that could encapsulate the core of the brand in one quick look.
At the same time, we work in the development of their web store and re branding of social media channels. We were in charge of giving Súper Maba a voice that was attractive to its already loyal customers. We worked with a bespoke icon system and visual imagery to create a cohesive visual language that could be replicated in every single medium.
